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Amplifying ALOUD:
Redesigning Public
Engagement for LFLA

A strategic approach to enhance audience interaction, visibility, and event engagement for ALOUD, the Library Foundation of Los Angeles’ premier public programming series.

CLIENT
Los Angeles
Public Libabry
SECTOR
Design Direction
Motion Design
Duration
8 Weeks
ALOUD sought a branding and marketing overhaul to align its identity with the Library Foundation’s mission. The challenge was to enhance audience awareness and create a seamless engagement journey before, during, and after each event.
Project Timeline

The project faced significant challenges due to a condensed timeline and frequent changes in direction from the stakeholder

Project Kickoff
Research
Expreriment
Pitch Ideas
Final
Define goal, scope
Market Research
User Reasearch
Testing AI tools
Content strategies.
Surver
Video concepts
Gathering feedback
Polished visuals
Content plans
Streamlined tools.
Roles

As both Project Manager and Visual Designer, I played a central role in guiding the project from concept to execution while contributing to its visual direction.

Darren
Creative Director
Thanh
PROJECT MANAGER
VISUAL DESIGNER
Gio
Graphic deisnger
Anna
COPY WRITTER
RESEARCHER
Project Management

Coordinated the team to ensure alignment on goals and timelines.

Managed evolving stakeholder feedback and adapted workflows to meet tight deadlines.

Organized deliverables and ensured seamless collaboration between team members.

Visual Design:

Worked closely with Darren (Creative Director) to maintain a cohesive creative vision.

Collaborated with Gio (Graphic Designer) to build and refine visuals that matched the project goals.

Brought together assets, integrating Anna’s (Copywriter) content into the designs piece by piece.

Project Challenge

The client was already working with an external agency on a broader rebranding initiative. To avoid overlap, our team focused exclusively on developing a strategic social media plan for ALOUD, the Library Foundation’s signature program, to enhance its visibility, engagement, and audience growth.

Limited Digital Presence
ALOUD lacked a consistent and strategic social media approach, reducing its visibility and ability to engage a broader audience effectively.inside of a div block.
Audience Awareness
Many potential attendees were unaware of ALOUD’s events and its role within the Library Foundation, resulting in missed opportunities for audience growth.
Manual Workflow:
The absence of automation tools made social media management time-consuming and less efficient, impacting the team’s ability to focus on creative strategy.
User Behavior

From the experiment event held in October, our team
gathered the data from the survey.

56.7%
People heard of the
live stream through email
3
People heard of the
live stream through email
65.5%
Of ALOUD attendees
idenitify as white
Solutions

We developed a targeted social media strategy for ALOUD, focusing on visual consistency, event promotion, and audience engagement.

Social Media Takeover:
Took full control of ALOUD’s social media to implement our strategy, allowing stakeholders to see immediate results in real-time engagement, content quality, audience reach.
Strategic Social Media Funnel:
ALOUD lacked a consistent and strategic social media approach, reducing its visibility and ability to engage a broader audience effectively.inside of a div block.
Automation Tools:
Integrated AI platforms like Vistasocial and Make.com to automate scheduling and streamline workflows, ensuring consistent and efficient social media management.
Design Process

The design process included research, motion graphics, content strategy, video production, and social media automation.

1
Secondary Research:
We analyzed ALOUD’s digital presence and reviewed best practices for social media in cultural programs to identify gaps in outreach, promotion, and strategy.
2
Content Strategy Development:
We developed a social media funnel based on our research, including pre-event announcements, live updates, and post-event highlights to boost engagement and retention.
3
Visual Design:
We created motion graphics, event templates, and cohesive visuals to establish a consistent brand identity across social media platforms, ensuring clarity and appeal.
4
Collaboration and Ideation:
Working with the copywriter (Anna) and post designer (Gio), we aligned messaging with visuals to create a seamless narrative for ALOUD.
5
Motion Graphic Production:
Within 72 hours, we scripted, and produced a motion graphic video showcasing ALOUD’s mission and social media potential for stakeholders.
6
Tool Integration:
We pitching tools like Vistasocial for scheduling and Make.com for automation to streamline social media management and enhance efficiency.
Secondary Research Papers
Motion Graphic

As the visual designer, I was responsible for developing three distinct concepts for each phase of the project, ensuring a cohesive and innovative design approach throughout.

Phase I - Concept Development

The pitch video was the most challenging due to the tight deadline and my high design vision. However, after crafting 23 transitions, the final video came together seamlessly, showcasing our concept effectively.

Phase II - Design Execution

When presenting to our client, I proposed starting with a video that succinctly summarizes our work, rather than opening with a speaker, to reinforce the key points we’ve covered. This approach made a 1:30-minute video the ideal complement to the 5-minute presentation.

Phase III - Final Refinement

"The client requested one final video that would integrate both presentations and summarize the key points we covered.

Results

The social media strategy drove a notable boost in audience engagement and expanded awareness for ALOUD.