Redesigning Public
Engagement for LFLA
A strategic approach to enhance audience interaction, visibility, and event engagement for ALOUD, the Library Foundation of Los Angeles’ premier public programming series.
Public Libabry
Motion Design

The project faced significant challenges due to a condensed timeline and frequent changes in direction from the stakeholder
Market Research
Content strategies.
Surver
Gathering feedback
Content plans
Streamlined tools.
As both Project Manager and Visual Designer, I played a central role in guiding the project from concept to execution while contributing to its visual direction.
VISUAL DESIGNER
RESEARCHER

Coordinated the team to ensure alignment on goals and timelines.
Managed evolving stakeholder feedback and adapted workflows to meet tight deadlines.
Organized deliverables and ensured seamless collaboration between team members.
Worked closely with Darren (Creative Director) to maintain a cohesive creative vision.
Collaborated with Gio (Graphic Designer) to build and refine visuals that matched the project goals.
Brought together assets, integrating Anna’s (Copywriter) content into the designs piece by piece.
The client was already working with an external agency on a broader rebranding initiative. To avoid overlap, our team focused exclusively on developing a strategic social media plan for ALOUD, the Library Foundation’s signature program, to enhance its visibility, engagement, and audience growth.

From the experiment event held in October, our team
gathered the data from the survey.
live stream through email
live stream through email
idenitify as white




We developed a targeted social media strategy for ALOUD, focusing on visual consistency, event promotion, and audience engagement.
%201.avif)
%203.avif)
%202.avif)
The design process included research, motion graphics, content strategy, video production, and social media automation.

As the visual designer, I was responsible for developing three distinct concepts for each phase of the project, ensuring a cohesive and innovative design approach throughout.
The pitch video was the most challenging due to the tight deadline and my high design vision. However, after crafting 23 transitions, the final video came together seamlessly, showcasing our concept effectively.
When presenting to our client, I proposed starting with a video that succinctly summarizes our work, rather than opening with a speaker, to reinforce the key points we’ve covered. This approach made a 1:30-minute video the ideal complement to the 5-minute presentation.
"The client requested one final video that would integrate both presentations and summarize the key points we covered.
The social media strategy drove a notable boost in audience engagement and expanded awareness for ALOUD.

